audio adventures

When you come to Audio Adventures for your radio adverts, you’ll quickly see that we have the knowledge and know how to be able to help you in the direction you wish to go, delivering outstanding content for your company.

If you have a clear structured plan of what you want or even just a simple idea in your head, we are confident that we can turn this into your perfect advert, delivering audio production of the highest standard.

As mentioned in other parts of the site, the production team here at Audio Adventures have over 35 years experience in producing and writing adverts for national and local radio, national and local in-store radio and many other media avenues.  You might agree that we know what we’re doing!

The Process

When we receive a brief (initially we can work with a very small amount of information) from our clients, we’d ideally talk with them in person, over skype or on the phone so we can find out their needs, mindset and the direction they wish to go with their radio advert.

With all our clients it’s advisable that they supply us with a brand document (the more detailed the better) so we can begin to get a good understanding of their company demographic.  It’s always great before making a radio advert, to have the finer details of who you’re targeting. So when it goes into production, you’re hitting the right customers, in the right place, at the right time.

The Script

Once we have all the information we need, we’ll go about writing a script. We normally write 30, 40 and 60 second radio adverts. When writing an advert we’ll nearly always advise the client on 30 or 40 second adverts, as these are proven to be the most effective. There may be the temptation to try and fit as much speech into the advert to get ‘value for money’. Again, at Audio Adventures we would advise against that. It has been proven to be far more effective to have fewer words, letting the advert ‘breathe’ and keeping the information simple, concise, maybe having straight forward instructions and a method of contact (if your advert should require this).

Your listener will be able to process and digest the radio advert much better if you follow these guidelines, making the advert instantly more effective.

Casting

When the script is finalised we’ll begin casting. Whatever your voice talent requirements, we have access to a wide bank of some of the best voice over artists in the country. Male, female, younger or older, we can find just the right voice over for your advert.

We will direct the voice over with the instructions from you and make sure that they deliver the script in the way you require.

Production

The last part of the process is down to production and we’ll marry your voiced advert with whatever sounds you need. If you want any kind of production music we can add this to your advert. If you want sound effects then we have a huge library that can be called upon if you so wish.

So now your advert is finished! It’s time to get it to air and see just how effective our radio adverts really can be!